S&P drives exceptional sales and social growth for Wine.com
Services:
Broadcast
Digital Video
Packaging
Paid Social
Media Strategy
We’ve helped Wine.com pour on record sales with sharp and sophisticated digital work.
Wine.com, America’s largest online wine store, turned to us to help elevate their marketing and grow their business. We targeted true wine lovers: those who were thirsty to learn about and discover fine wines, but who might be unsatisfied with the limited expertise and assortment of local wine stores. We created the “Seriously passionate about wine” campaign, which used digital video to help Wine.com’s sales soar 15% in our first year working together. We’ve continued to build on that success with social media campaigns that have delivered remarkable ROAS without sacrificing the quality of the brand’s communications.
Our efforts have been key in expanding Wine.com’s digital presence, as S&P’s creative and social media strategy has markedly strengthened the brand, attracted new customers, and driven sales. Going beyond their previous success with offer-based ads, much of our recent work has met impressive performance goals without relying on offers and discounts, allowing the brand to maintain a sophisticated, non-discount image.
Our in-house animation and editing team created a range of videos that met customers at various points in the funnel. The work performed at a nearly 8:1 return on ad spend - a 58% increase from their social performance the month prior - while also decreasing their cost of acquisition by 23%.
"OUR CONSUMERS AND PARTNERS ARE PRAISING US FOR OUR MESSAGING. BUT JUST AS IMPORTANTLY, S&P'S CAMPAIGN HAS HELPED DEFINE US AND OUR MISSION INTERNALLY. THEY'VE HELPED BRING CLARITY TO OUR BRAND, AND THEY'VE HELPED INSTILL OUR PEOPLE WITH EVEN GREATER PASSION AND PURPOSE."
– Rich Bergsund, CEO, Wine.com
